Reflecting an increased focus on advanced formulations and environmental sustainability, Reliance Supply has been renamed SurfaceLogix. The company maintains the same management, ownership and focus on outstanding customer service and quality products. In addition to the values it has promulgated since its founding in 1950, SurfaceLogix will focus on advanced chemical formulations designed to address today’s concerns such as water conservation, air quality and health standards. The name naturally evolved from the company’s market focus on hard surfaces such as concrete and stone as well as commitment to research and development into new component materials. The new logo with its earth tones, bubbling beaker and emblematic leaf perfectly captures the markets and products we wish to develop in the coming years.